The Negroni: A Love Affair with a Classic Cocktail by Matt Hranek

An illustrated history of the iconic Negroni, including over 20 simple variations, from Matt Hranek.

In 2019, the Negroni turned 100 years old, and it’s more popular than ever. The drink’s classic proportions are equal parts Campari, gin, and sweet vermouth, making it an easy cocktail to order and to make on your own. The Negroni will give readers insight into the drink’s origins in Italy (it started as a twist on the Americano), and the tools to make over 20 simple variations from drink experts and bartenders around the world.

Here’s the Negroni Frappé from the famed bar Dante in New York City; the Negroni Spagliato from Bar Basso in Milan, where the gin is replaced with prosecco; and the author’s own version, which goes heavier on the gin and lighter on the vermouth. Included will be details on garnish, bitters, tools, glassware; a section on the importance of the vermouth used; interviews with bartenders from around the world; where to get the best Negroni; and so much more. Beautiful original photography of the drinks along with archival imagery of famous Negroni lovers—like Ernest Hemingway and Orson Welles—and vintage liquor ads make this gorgeous book an irresistible gift for anyone who loves to enjoy a Negroni.

MATT HRANEK is the author of The Martini, The Negroni, A Man & His Watch, and A Man & His Car, as well as a photographer, a director, and the founder/editor of the men’s lifestyle magazine WM Brown. He and his family divide their time between Brooklyn and the Wm Brown farm in upstate New York, though he can also be spotted quite often in old-school bars around Europe, Negroni in hand. Find him on Instagram at @wmbrownproject.

• 160 pages with full-color photographs
  
• Hardcover
• Makes a great gift, especially for the cocktail connoisseur
• Great addition to your bar for guests to browse

Overall dimensions: 5.50”w x x 8.00”h